June 2016
Intermediate to advanced
584 pages
23h 17m
English
When you have completed this chapter, you should be able to understand, explain and critically evaluate:
the fundamental economic problem of scarcity and choice, and the ways in which this problem is tackled by market and mixed economies
determinants of supply and demand
the main types of market structure, including perfect and monopolistic competition, monopoly and oligopoly, and their implications for price and output
pricing strategy
Michael Porter’s Five Forces model of competitive structure
portfolio approaches to SBU analysis, including the Boston Matrix and the Shell Directional Policy Matrix
the working of the labour market – wage determination and employment levels; perfect competition ...
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