Preface
We are proud to present this intentionally short book on the essentials of using IBM SPSS Modeler. Data science and predictive analytics are hot topics right now, and this book might be perceived as being inspired by these new and exciting trends. While we certainly hope to attract a variety of readers, including young practitioners that are new to the field, in actuality the contents of this book have been shaped by a variety of forces that have been unfolding over a period of approximately 25 years.
In 1992, Colin Shearer and his colleagues, then at ISL, were finding, as Colin himself described it, that data mining projects involved a lot of hard work, and that most of that work was boring. Specifically, to get to the rewarding ...
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