December 2017
Beginner to intermediate
238 pages
5h 35m
English
Content preview from IBM SPSS Modeler Essentials
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Introduction to data mining
In this chapter, we will place IBM SPSS Modeler and its use in a broader context. Modeler was developed as a tool to perform data mining. Although the phrase predictive analytics is more common now, when Modeler was first developed in the 1990s, this type of analytics was almost universally called data mining. The use of the phrase data mining has evolved a bit since then to emphasize the exploratory aspect, especially in the context of big data and sometimes with a particular emphasis on the mining of private data that has been collected. This will not be our use of the term. Data mining can be defined in the following way:
Data mining is the search of data, accumulated during the normal course of doing business, ...
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