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Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore

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Conclusion

Some years back, my partner, Gary Fraser, and I wrote an article on what we called the total innovation enterprise, or TIE for short.1 The basic premise of the piece is that all departments and all levels in an organization should be innovative, constantly searching, reaching, and innovating a better way. Whether you are in accounting or R&D, are the CEO or on the shop floor, everyone has a creative contribution to make. And it is my bias and my belief that the organizations that are best leveraging the innovative thinking of their employees are the ones that will thrive and win in the world's competitive marketplace. In our article, we identified ten principles that we feel embody the philosophy and essence of what it takes to be ...

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