A. C. Nielsen
Advertising: agencies; category analogues; idea generation; promotion prompts; wishing
Analogical thinking, using successfully
“AND” creative mind-set
Analytical techniques, left brain/right brain
Anthropomorphization of brand
Antiauthoritarian words, as ideation triggers
Apex Tool Group, See Danaher Tool Group
Apple “i” naming strategy
Arnold's Sandwich Thins
Attention to detail
Attitudinal change, creativity and ideation as drivers of
Bell, A. G.
Ben & Jerry's: creative challenge; ice cream novelty session; new ice-cream name selected; slang dictionary help
Benefit-oriented trigger words
Billboard technique; benefit headlines; ...