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Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore

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Index

A

A. C. Nielsen

Advertising: agencies; category analogues; idea generation; promotion prompts; wishing

All detergent

Ambiguity, embracing

Analogical thinking, using successfully

“AND” creative mind-set

Analogues, category

Analytical techniques, left brain/right brain

Anthropomorphization of brand

Antiauthoritarian words, as ideation triggers

Apex Tool Group, See Danaher Tool Group

Apple “i” naming strategy

Arnold's Sandwich Thins

Assumptions, questioning

Attention to detail

Attitudinal change, creativity and ideation as drivers of

Audit, innovation

B

Bell, A. G.

Ben & Jerry's: creative challenge; ice cream novelty session; new ice-cream name selected; slang dictionary help

Benefit-oriented trigger words

Billboard technique; benefit headlines; ...

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