Chapter 4
Innovation Overview
Strategies and Tools of A Successful Innovation Process
Prospective clients sometimes say to me, “Our problem isn't ideas. We have plenty of ideas. The real challenge is getting these ideas to market successfully.” This is, of course, what innovation is all about. And typically companies stumble at this getting-ideas-to-market phase, though not for lack of a process. Most companies already have a perfectly reasonable new product development (or stage-gating) process. They fail because they don't have the necessary talent, resources, experience, or corporate commitment to develop their ideas successfully within their existing process. Put another way, bringing innovations to market successfully is less about analyzing ...
