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Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore

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Chapter 8

Thinking Like a Facilitating Leader II

New Product Ideation Session Design

Imagine that you have the luxury of bringing your team off-site for a full day or even a day and a half of ideation. You have a variety of ideation techniques you're considering for your session, but you're not sure which techniques will work best for your particular creative challenge. You are also not sure how you should organize or choreograph the techniques you do select throughout the one and a half days. So what do you do?

For the purposes of illustrating the psychology of ideation session design, this chapter assumes that you are facilitating a new product ideation session. Of course, the design strategies set out in this chapter are applicable or adaptable ...

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