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Idea Stormers: How to Lead and Inspire Creative Breakthroughs

Name: Idea Stormers: How to Lead and Inspire Creative Breakthroughs
Author: Bryan W. Mattimore
ISBN: 9781118134276

by Bryan W. Mattimore

September 2012

Intermediate to advanced

256 pages

5h 50m

English

Jossey-Bass

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Cover
Title Page
More Praise for Idea Stormers
Copyright
Dedication
Preface
Introduction: Idea Engines
The Facilitating LeaderThe Innovation ImperativeLeveraging Organizational CreativityAbout Idea Stormers
Chapter 1: A Map of the Creative Mind: Embracing Seven Creative Thinking Mind-Sets
The Seven Creative Mind-SetsTraining Your Creative MindA Meta-Creative Mind-Set
Chapter 2: Beyond Brainstorming: Understanding Individual and Group Ideation Techniques
Brainwalking: In Search of Better BrainstormsRandom versus Focused: Two Main Categories of Ideation TechniquesFour Ways to Classify Focused Ideation Techniques
Chapter 3: Your Ideation Tool Kit: The Seven All-Time Greatest Ideation Techniques
Questioning AssumptionsOpportunity RedefinitionWishingTriggered BrainwalkingSemantic IntuitionPicture PromptsWorst Idea

Chapter 4: Innovation Overview: Strategies and Tools of a Successful Innovation Process
Looking for Disruptive Innovations?Idea Fishing: The How, Where, and What of Innovation Idea Gathering and CreationCreating Opportunity Areas PlatformsIterative Insight Mining
Chapter 5: Real-World Challenges: Applying Ideation Techniques and Innovation Processes
Challenge: Product PositioningChallenge: Advertising and PromotionChallenge: New Products and Extending The BrandChallenge: NamingChallenge: Culture ChangeChallenge: Sales ForecastingChallenge: Growth StrategizingChallenge: Group Ideating without A Group
Chapter 6: Idea Meets World: Navigating the Road from Good Idea to Successful Innovation
Turning Ideas Into Concepts: The Billboard TechniqueThe Importance of InsightPractical Magic: Three Tricks of The Successful Innovator's Trade
Chapter 7: Thinking Like a Facilitating Leader I: The Who, Where, and How of Planning and Leading Group Ideation Sessions
The Who of IdeationThe Where of IdeationMore Practical Magic: Seven Tips for Successful Ideation Facilitation
Chapter 8: Thinking Like a Facilitating Leader II: New Product Ideation Session Design
Choosing Techniques and Drafting A Schedule for the SessionNew Writing Instruments: A Day-and-A-Half Product Ideation Session
Chapter 9: Thinking Like a Facilitating Leader III: Five Strategies for Inventing Ideation and Innovation Processes
Matching Like-to-Like StimuliGoing to ExtremesWorking with the 5 WsCombining TechniquesCreating a Success Footprint
Conclusion
Notes
Acknowledgments
About the Author
Index

Content preview from Idea Stormers: How to Lead and Inspire Creative Breakthroughs

About the Author

Bryan W. Mattimore is cofounder of the Growth Engine Company, a thirteen-year-old innovation agency based in Norwalk, Connecticut. Prior to cofounding Growth Engine, he was president of the Mattimore Group, a twenty-year-old ideation facilitation and creativity consulting company.

He has facilitated over a thousand brainstorming sessions, moderated over five hundred creative focus groups and consumer ethnographies, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, AT&T, L'Oréal, Johnson and Johnson, BNY Mellon, LVMH, Merck, Pepsi, Honeywell, and Time Warner. A cum laude graduate of Dartmouth College, where he majored ...

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Idea Stormers: How to Lead and Inspire Creative Breakthroughs

by Bryan W. Mattimore

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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