O'Reilly logo

Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Notes

Chapter 1

1. B. Mattimore, 99% Inspiration (New York: AMACOM, 1994).

Chapter 2

1. J. Scully, keynote address at the Prepared Foods/Mintel New Products Conference, Sept. 2010, Palm Beach, Fla.

2. T. Kuhn, Structure of Scientific Revolutions (Chicago: University of Chicago Press, 1970).

Chapter 3

1. The theory and practice of the brainwalking technique is covered extensively in Chapter One. Chapter Eight also shows how brainwalking could be incorporated into a new product ideation session.

Chapter 4

1. C. Christensen, The Innovator's Dilemma (New York: HarperBusiness, 2011).

Chapter 5

1. A. Spelling and J. Graham, A Prime Time Life (New York: St. Martin's Press, 2002).

Chapter 6

1. P. Dusenberry, Then We Set His Hair on Fire (New York: Portfolio, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required