In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition
by Merrill R. Chapman
SELECTED BIBLIOGRAPHY
Auletta, Ken. World War 3.0: Microsoft and Its Enemies. New York, NY: Random House, 2001.
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Cassidy, John. Dot.Con: The Greatest Story Ever Sold. New York, NY: HarperCollins Publishers, 2002.
Chapman, Merrill R. The Product Marketing Handbook for Software, Fifth Edition. Killingworth, CT: Aegis Resources, 2006.
Cringely, Robert X. Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date. Reading, MA: Addison-Wesley, 1992.
Davidow, ...
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