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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition
book

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition

by Merrill R. Chapman
September 2006
Beginner
407 pages
10h 17m
English
Apress
Content preview from In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition

Copyright

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition

Copyright © 2006 by Merrill R. Chapman

ISBN-13: 978-1-59059-721-7

Lead Editor: Jim Sumser

Editorial Board: Steve Anglin, Ewan Buckingham, Gary Cornell, Jason Gilmore, Jonathan Gennick, Jonathan Hassell, James Huddleston, Chris Mills, Matthew Moodie, Dominic Shakeshaft, Jim Sumser, Keir Thomas, Matt Wade

Project Manager: Elizabeth Seymour

Copy Edit Manager: Nicole LeClerc

Copy Editor: Kim Wimpsett

Assistant Production Director: Kari Brooks-Copony

Production Editor: Katie Stence

Compositor: Dina Quan

Proofreader: Elizabeth Berry

Cartoon Artists: Marc F. Richard (http://www.lartiste.com), Wolfgang Niesielksi

Cover Designer: Kurt Krames

Manufacturing Director: Tom Debolski ...

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Publisher Resources

ISBN: 9781590597217Purchase book