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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition
book

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition

by Merrill R. Chapman
September 2006
Beginner
407 pages
10h 17m
English
Apress
Content preview from In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition

Chapter 3. A RATHER NUTTY TALE: IBM and the PC Junior

A RATHER NUTTY TALE: IBM and the PC Junior

To fully appreciate the tale you're about to read, we must take a trip back through time. We begin our journey in search of ancient high-tech stupidity by boarding a time machine of the imagination. Step into the conveyance, sit down, hold tight, and let's begin our journey to modern high technology's Paleolithic era. Even the word "microcomputing" gives us a sense of antiquity and great age; these days, we say "desktop computer" or "workstation." Relax as we travel through eons of high-tech time—in fact, all the way back to the early 1980s! Enjoy the ride.

As we arrive safely at our destination ...

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Publisher Resources

ISBN: 9781590597217Purchase book