September 2006
Beginner
407 pages
10h 17m
English
book
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition
by Merrill R. Chapman
Content preview from In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 10. RIPPING PR YARNS: Microsoft and Netscape
The high-tech industry has never grasped the dichotomy that exists between its vision of Microsoft and the public's. To industry insiders, Microsoft and Bill Gates are tough, ruthless, and predatory foes. To the public, they're something else entirely. This difference in perception is no accident. It's the result of almost 20 years of an unrelenting and masterly PR campaign. To comprehend and understand this campaign is to begin to grasp the Zen of Marketing.
Before you can proceed down the path of enlightenment, you must first undergo a purification ritual. Clear your mind of illusions and foolish ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.