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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition by Merrill R. Chapman

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Chapter 6. THE IDIOT PIPER:OS/2 and IBM

THE IDIOT PIPER:OS/2 and IBM

Almost from the moment IBM signed its first contract to use MS-DOS with the original IBM PC, the company began planning to replace the Microsoft OS with something else. Even by the standards of the time, DOS was regarded by many as a "toy" OS. It was a given that IBM would replace it with a more serious system as the PC market grew and developed. The question everyone was asking was, with what?

After several fits and starts, it turned out that "what" was something eventually christened "OS/2," the real OS that Big Blue intended to follow in the footsteps of other classic IBM OSs such as VM and MVS. Once IBM ...

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