In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition
by Merrill R. Chapman
FOREWORD TO THE SECOND EDITION
I love this book. When telling stories about some of the finest fiascos in our industry, the author offers unique insight and humor. The result is a book that is both readable and worth reading. That's a powerful combination that I find increasingly uncommon. I was a fan of the first edition of In Search of Stupidity, and I am honored to be writing this foreword for the second edition.
I am particularly fond of the title of this book. Taken completely out of context, it suggests that if you want to find stupidity in our industry, you have to search for it. I envision a typical person who wanders accidentally into the Software and Computers section of his local bookstore. He sees this book on the shelf and believes ...
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