December 2020
Intermediate to advanced
270 pages
8h 8m
English
Content preview from Innovation and New Product Planning
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Preface
This book represents the third incarnation of Product Planning Essentials, which was written to address the need of having a book that covered the topics of innovation, product development, and product management in ways that were not too quantitative or general. The expressed aim was for the book to be broad, interdisciplinary in nature, and to serve as a primer on the topic of product planning.
Innovation and New Product Planning has a similar aim: to be a useful and welcomed primer to those involved with product development, product innovation, and product management. The book outlines and describes key topics, considerations, and activities associated with and necessary for successful innovation and product planning. Particular ...
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