December 2020
Intermediate to advanced
270 pages
8h 8m
English
Content preview from Innovation and New Product Planning
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Part Titles and Overviews
Part I Product Planning at the Business Unit Level
Part I consists of three chapters designed to provide an overview of how businesses structure and pursue product development and management activities. Chapter 1 explicitly lays a foundation that will be relevant to subsequent chapters. It provides an overview of what is meant by product planning, discusses how product development and management differ, and explains how “new” can apply differently for various marketplace offerings. Chapter 2 switches the focus slightly by engaging in a discussion about the role of culture and people in product planning and innovation. Here, the specific focus is on organizational culture and how people are organized in functional ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.