5
Concept Generation
Concept generation represents ideation activities that a team or company undertakes to amass a valid set of product concepts. Ideation, by definition, is the conceiving, imagining, and forming of ideas. As a distinct stage in the product development process, concept generation serves to generate as many concepts as possible, screen these concepts, and determine the most valid concepts for further development. Depending on the nature of the product development process and company strategy, concepts may be very broad (and unrelated) in nature or very narrow in scope.
A variety of concept generation techniques can be employed to spur ideation. The techniques to be discussed in this chapter include needs assessment, scenario ...
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