Note 6
New Product Development Best Practices
As this book has stressed, bringing new products to market is a crucial ingredient for success in today’s competitive business environment as market leadership, healthy market share, and sustained growth are all enabled through the developing and launching of successful new products and services. New product development (NPD) practitioners are therefore keen to benchmark NPD practices because identifying a practice—whether a technique, method, process, or activity—that is able to more efficiently or effectively deliver a new product could make the difference between success and failure in terms of vitality for both the product and company.
The following note presents a framework that delineates ...
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