Innovation and New Product Planning

Index

Note: Page numbers in italics indicate figures and in bold indicate tables on the corresponding pages.

Aaker, D. A. 187, 188

Accor hotels 10–11, 11

adaptive design 145–6

ad hoc teams 31–3, 32

advertising 79

agile product development 222–4

alpha testing 139

Altshuller, G. 135–6

analogous forecasting 166

Ansoff matrix 37

appraisal of company offerings 5

associating 219

association, brand 187, 190–3, 191–2

assumption-based modeling 165–6

ATAR model 109–12, 110, 112–13; launch phenomenon and 156–8, 158

attribute analysis 89–91, 90–1

attribute rating (AR) method 89–90, 90

autoregressive integrated moving average (ARIMA) models 166

autoregressive moving average (ARMA) 166

awareness, brand 187, 188, 189, 193

balance 144

balanced matrix teams ...