Book description
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Acknowledgments
- Introduction
- Part I P = Prep for Success
- Part II O = Organize Your Message
- Part III W = Wow Them with Effective Marketing
-
Part IV E = Expand with Advertising and Influencers
-
Step 14. Start Advertising on Instagram
- Study Both the Timeless and the Timely, but Avoid the Outdated
- The State of Instagram Advertising
- Prioritization and Advertising Rules for Success
- How to Set up Ads on Instagram
- The Types of Ads on Instagram
- Audience Selection Options
- Types of Calls to Action
- Viewing Results of an Ad
- Setting up Instagram Story Ads
- Resources and Insights
- Step 15. Scale up Your Advertising with Agency Help
-
Step 16. Start Working with Influencers
- Influencer Marketing Defined
- The Difference Between Mass Media Influencers and Social Influencers
- Three Reasons Marketers Like Influencers
- Five Tiers of Influence
- How Much to Pay for Influencer Marketing
- How to Find Influencers
- What Can Influencers Do for You?
- Avoiding Fraudulent Influencers
- 25 Example Calls to Action to Give to Your Influencers
- Step 17. Become an Influencer
-
Step 14. Start Advertising on Instagram
- Part V R = Refine Your Instagram Efforts with Tools and Services
- Conclusion
- Index
Product information
- Title: Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition
- Author(s):
- Release date: March 2019
- Publisher(s): McGraw-Hill
- ISBN: 9781260453317
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