March 2019
Intermediate to advanced
272 pages
6h 2m
English
I wrote the first edition to this book in the summer of 2013 for marketers and small-business owners. At the time, I felt part of my writing duty was to convince people that Instagram had a lot of merit as a tool for marketers. So naturally I packed the Introduction and first few chapters with all the recent stats I could find—all the circa 2013 proof you could ever want that Instagram was on its way to becoming a big deal. The bulk of the book was focused on how to use Instagram to conduct tried-and-true Instagram marketing in a professional way. I was right about Instagram—man, is it crazy hot. I don’t need to prove that to anyone now.
Upon launch, the first edition did better than I could have hoped. But with each passing year, ...