Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition

Master Hashtags

I like hashtags because they look like waffles.

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According to Instagram, over 95 million pieces of content are shared on the platform each day. How do you keep track of all that information? Hashtags have become our best hope—and Instagram uses them really well. If a librarian like old Melvil Dewey, creator of the Dewey Decimal Classification system, was around today, he’d give hashtags a thumbs-up and a happy-face emoji wink wink.

Where Did Hashtags Come From?

Twitter user Chris Messina created the concept of using the hashtag for social media conversations. On August 23, 2007, he tweeted a suggestion to use the # sign ...