CHAPTER 8

Restoring Trust in Business and Understanding International Business Ethics

The challenge is considerable, but also surmountable.

[This chapter is based on several presentations I gave in 2004 and 2005, and an article I published in 2005, “Restoring trust in American business: the struggle to change perception,” in The Journal of Business Strategy.]

The challenges that face businesses in the contemporary global environment are wide-ranging.

The Royal Society for the encouragement of Arts, Manufactures & Commerce, founded in 1754, identifies five major areas that responsible businesses can focus on: environment, economy, education, security, and justice—and meet the challenges by

Encouraging enterprise by identifying ways to stimulate ...

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