CHAPTER 7

Trendy Ideas

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Think Twice.

Daily Pennsylvanian staffers Hayley Brooks and Ali Kokot share this simple, effective reporting philosophy. Last spring, the good friends encountered an array of trends their student peers at the University of Pennsylvania did not give a second glance. By contrast, in a shared column, Brooks and Kokot looked close—and asked questions.

Among them: Why are so many students wearing pajamas around campus and to class? Why do some college partygoers strive to become so drunk they black out? Why do Spring Breakers care so much about showing off their trip photos on social media? In between classes, why can't students ...

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