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Knowledge Management in Practice by Anthony J. Rhem

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Chapter 3

Being Social: Knowledge Management and Social Media

Social media brings the power of sharing and collaboration to the masses. Whether it’s Facebook, Twitter, or YouTube and leveraging any of the myriad of mobile devices, knowledge sharing and collaboration have become a way of life. At the core of knowledge management (KM) is knowledge sharing and collaboration, and social media tools have business and government taking notice.

Social media offers organizations the opportunity of connecting with potential customers at virtually no cost. It is possible to set goals and get return on investments (ROI); however, you have to know where you’re going and what you want to achieve. Once you have this information, you can allocate your resources ...

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