Learning Social Media Analytics with R
by Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Data analytics
Data analytics is basically a structured process of using statistical modeling, machine learning, knowledge discovery, predictive modeling and data mining to discover and interpret meaningful patterns in the data, and to communicate them effectively as actionable insights which help in driving business decisions. Data analytics, data mining and machine learning are often said to be covering similar concepts and methodologies. While machine learning, being a branch or subset of artificial intelligence, is more focused on model building, evaluation and learning patterns, the end goal of all three processes is the same: to generate meaningful insights from the data. In the next section, we will briefly discuss the industry standard ...
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