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Learning Social Media Analytics with R
book

Learning Social Media Analytics with R

by Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
May 2017
Beginner to intermediate
394 pages
8h 50m
English
Packt Publishing
Content preview from Learning Social Media Analytics with R

Revisiting analytics workflow

As discussed in detail in Chapter 1, Getting Started with R and Social Media Analytics (see A typical social media analytics workflow), we defined some key steps involved in the analysis of data from different social networks. Continuing with the same theme for Twitter, the different use cases we will work on in the next sections can also be broken down into the following key steps:

  • Data access
  • Data processing and normalization
  • Data analysis
  • Insights

The data access step involves understanding the APIs and their corresponding R packages to tap into the social network. We've already talked about creating a Twitter app and did a quick connect and extraction of tweets using R. Each of the following sections will make use ...

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Publisher Resources

ISBN: 9781787127524