Learning Social Media Analytics with R
by Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Preface
The Internet has truly grown to be humongous, especially in the last decade, with the rise of various forms of social media that give users a platform to express themselves and also communicate and collaborate with each other. The current social media landscape is a complex mesh of social network platforms and applications, catering to specific audiences with unique as well as overlapping features. Each of these social networks are potential gold mines of data which are being (and can be) used to study, leverage and improve our understanding of demographics, behaviors, collaboration, user engagement, branding and so on across different domains and spheres of our lives.
This book will help the reader to understand the current social media ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access