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Learning Social Media Analytics with R
book

Learning Social Media Analytics with R

by Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
May 2017
Beginner to intermediate
394 pages
8h 50m
English
Packt Publishing
Content preview from Learning Social Media Analytics with R

Preface

The Internet has truly grown to be humongous, especially in the last decade, with the rise of various forms of social media that give users a platform to express themselves and also communicate and collaborate with each other. The current social media landscape is a complex mesh of social network platforms and applications, catering to specific audiences with unique as well as overlapping features. Each of these social networks are potential gold mines of data which are being (and can be) used to study, leverage and improve our understanding of demographics, behaviors, collaboration, user engagement, branding and so on across different domains and spheres of our lives.

This book will help the reader to understand the current social media ...

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Publisher Resources

ISBN: 9781787127524