Learning Social Media Analytics with R
by Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Trend analysis
Twitter is a speedy medium. Information (along with rumors and nonsense) travels at breakneck speeds across the social network/world. It has now become a norm for an event or news to break first on Twitter and then on any other source of information. It is commonly observed that TV news channels usually play catchup with Twitter during any news breaks. Such a quick spread of information has its own pros and cons, but a discussion of these are out of the scope of this book.
It would be safe to say that if there's anything trending in the connected world, it will be on Twitter first. From brand promotions, sports events, government decisions, election results to news about terror attacks, natural disasters and the notorious fake celebrity ...
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