Chapter 3. Analyzing Social Networks and Brand Engagements with Facebook
In the last chapter, we got a flavor of the various aspects related to the most popular social micro-blogging platform, Twitter. In this chapter, we will look more closely at the most popular social networking platform, Facebook. With more than 1.8 billion monthly active users, over $18 billion annual revenue, and record breaking acquisitions for popular products including Oculus, WhatsApp and Instagram, Facebook is the core of the social media network today.
Before we put Facebook data under the microscope, let us briefly look at Facebook's origins. Like many popular products, businesses and organizations, Facebook had humble beginnings. In 2004, Mark Zuckerberg's brainchild ...
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