May 2012
Beginner to intermediate
172 pages
4h 18m
French
Content preview from L'essentiel de la gestion budgétaire
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Chapitre 2
Les budgets commerciaux
l’ESSENTIEL
En général, la procédure budgétaire part d’une anticipation des ventes.
L’analyse des tendances du marché mène à une prévision déterministe des ventes pouvant s’appuyer sur des méthodes statistiques. Mais la gestion budgétaire des ventes comporte également un aspect volontariste, lié par exemple à la politique de prix ou à la politique d’investissement publicitaire que l’on décide d’appliquer.
Le budget des ventes a un aspect multidimensionnel (les prévisions peuvent être par produits, par périodes, par zones géographiques), ce qui nécessite l’utilisation de bases de données.
L’établissement des budgets commerciaux concerne à la fois la prévision des ventes et la prévision du coût de fonctionnement ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.