Subject Index

A

A/B testing, 147, 211
Accessibility
allowing adjustmentsto design, 48–49
blind users scan with their ears, 138, 263
Click here, More, (don’t use), 263
color-blind people, 50–51
headings, 176, 184
illustrations, 98, 277, 286
JAWS, picture of links list, 263
links to laws and guidelines, 8
older adults, 100, 249, 285
on-page layering, 146
personas, 32
planning, 19, 39
PDFs, 122
sans serif type, 62
Search box, 85
tables, 249
text size, 63
usability testing, 311
videos, 272
Action verbs, 221–222
Action phrases (calls to action, verb phrases) in
headings, 177
headlines, 161
links, 262
Active space, 56
Active voice, 208–210
Ads, not make content look like, 284
Alignment
in overall design, 55
in tables, 250
All capitals, not writing in, ...

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