April 2020
Beginner
400 pages
9h 37m
English
Content preview from LinkedIn Profile Optimization For Dummies, 2nd Edition
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Chapter 4
Optimizing the “Behind the Scenes” Sections
IN THIS CHAPTER
Keeping your profile changes a secret
Knowing when LinkedIn sends out an activity update on your behalf
Creating a customized link to your profile for marketing
Marketing your profile for more profile views
Not every part of your LinkedIn profile is there for the whole wide world to see. In this chapter, I take you behind the scenes of your profile to make sure every invisible nook and cranny is optimized for success. You learn how not to bombard your LinkedIn connections with notifications that you updated your profile. You also discover when and how to turn notifications back on and how that helps you rank higher in LinkedIn search.
Managing Profile Changes
When you make changes to your LinkedIn profile, a notification may be sent out alerting your network. These alerts may take the form of a post in your network’s LinkedIn feed (see Figure 4-1), an in-app notification, or an email notification. These notifications are designed to help remind your connections of you. After seeing a notification, your connections ...
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