LinkedIn Profile Optimization For Dummies, 2nd Edition

Chapter 12

Writing a Compelling About Section

IN THIS CHAPTER

Writing an impressive LinkedIn About section

Showing, not telling, your strengths

Formatting an eye-catching About section

Adding Multimedia

The About section of your LinkedIn profile is where you introduce yourself to your target audience and tell your professional story in a conversational manner. The About section is your digital introduction and first impression.

When attempting to write the About section, many LinkedIn members are immediately rendered paralyzed. Others find themselves wandering into their kitchen or garage, intent to reorganize. Any task, regardless of how odious, is suddenly more attractive than facing a blank About section with the goal of writing about yourself.

In this chapter, I show you how to easily write an impressive, goal-oriented About section that attracts and satisfies your target audience. I discuss why it’s important to write your About section in the first person, and I show you how to format your About section so that people find it easy to read and attractive. I also give you the ...