Chapter 16

Unveiling and Marketing Your Powerful Profile

IN THIS CHAPTER

Bullet Adding the finishing touches to your profile

Bullet Making sure your profile is optimized and complete

Bullet Upgrading to a premium LinkedIn account

Bullet Improving your profile’s chances of success

Your LinkedIn profile is nearly finished! You added a professional headshot and your headline is compelling. The About section is no longer a copy-and-paste of your resume. Instead, it’s a digital introduction and an impressive first impression. Your career trajectory is clearly defined in the Experience section of your profile. Your experiences don’t dwell on job description, but instead host impactful accomplishments that differentiate you from others in your industry. You also learned how to position yourself as a thought leader through carefully curated posts and lovingly crafted articles.

You might have thought you were finished, but now it’s time to put the final touches on your profile. In this chapter, I review the profile sections with you to make sure everything is optimized, clear, and aligns with your brand and goals. ...

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