April 2020
Beginner
400 pages
9h 37m
English
Content preview from LinkedIn Profile Optimization For Dummies, 2nd Edition
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Chapter 15
Publishing on LinkedIn
IN THIS CHAPTER
Creating rapport with your network
Turning your profile into a portfolio
Using hashtags and tagging people
Marketing your blog post
Once upon a time, LinkedIn was more or less a Rolodex. It was a database of profiles and that was pretty much it. As LinkedIn grew and developed, it added more and more functionality such as the LinkedIn feed, which is an area where you can post comments and information for all of your network to see. Located on the home page, the LinkedIn feed is a compendium of the articles and posts people in your network create and share. Think of it as Twitter or Facebook for smart, professional people.
Sadly, few people posted in those early days, so LinkedIn filled this area with new connection updates, profile update notifications, and cross-posts from Twitter accounts. Talk about unfriendly and boring!
Eventually LinkedIn realized that the LinkedIn feed should be the lifeblood of the network. LinkedIn did away with all the noise and digital pollution and put in a place an algorithm that values personalized relevance. ...
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