Chapter 8
Reinforcing Your Brand with a Background Photo
IN THIS CHAPTER
Understanding the role of a background photo
Finding the right image that illustrates your brand
Uploading an optimized image
LinkedIn profiles used to be so plain, especially when compared with Twitter and Facebook where you are able to upload large, eye-catching banner images. LinkedIn eventually came around and now allows you to upload a background image to visually spice up your profile.
Strangely enough, most users have not taken advantage of a background photo. Not sure whether you have or not? All you need to do is view your LinkedIn profile, and if you see a blue-green image that looks somewhat like a constellation behind your profile photo, you are still using the LinkedIn default. Even if you do have a custom background photo, don’t ignore this chapter because odds are, you can improve what you already have.
When a person looks at your LinkedIn profile, there are two images that immediately pop: the profile picture and the background image. Without reading a single word, the visitor to your profile is forming an impression of you. Let’s make sure that your background image is helping and not hindering ...
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