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Living Strategy: Putting People at the Heart of Corporate Purpose by Lynda Gratton

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THIRD TENET We have a soul

Successful businesses are created by excitement and inspiration, innovation and ideas, the emotion which every member of the organization feels towards their team members and colleagues and to the goals of their group and the purpose of the company. Strip out the emotion, the ideas and the inspiration and a cold, empty shell remains. The financial capital bank may be full to capacity at that moment, but the reserves of emotion are at an all-time low - the 'pool of goodwill' has been destroyed.

In this chapter we consider why the emotional part of organizations gets pushed into the corner and how we can create a deep understanding of the soul of the organization. We also consider how to create a relationship or contract ...

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