Putting it All Together
Up to this point, the discussion has focused on design values and principles working in isolation of one another. Extraordinary solutions, however, go beyond the independent application of these techniques to find unique and sophisticated ways of harmonizing and balancing their effects.
Designs that succeed at this level do not result from an algorithmic or solely analytical approach; rather, they combine the values of simplicity, consistency, and order with the aesthetic ideals of restraint, balance, harmony, and integration.
Of the sites pictured in this chapter, RedEnvelope and Shutterfly (see Figures 10.13 and 10.14) come the closest to embodying all the values and techniques mentioned. Most noticeably, both ...
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