October 2002
Intermediate to advanced
474 pages
8h 40m
English
As with all Web applications, the success of Amazon’s interface relies on the integrity of its structural components. In addition to the normal difficulty of creating a strong conceptual and structural model, the variety of Amazon’s product offerings presents a unique challenge for the design of the organizational model. Whether users have a satisfying experience of “Earth’s Biggest Selection” ultimately relies on their ability to simply find their way around.
At the base of Amazon’s interface is the conceptual model of a reference catalog. As opposed to magazine style-catalogs designed for browsing and exploration, reference catalogs, such as office supply or auto part catalogs, are optimized for ...
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