Tier I: Structure
As with all Web applications, the success of Amazon’s interface relies on the integrity of its structural components. In addition to the normal difficulty of creating a strong conceptual and structural model, the variety of Amazon’s product offerings presents a unique challenge for the design of the organizational model. Whether users have a satisfying experience of “Earth’s Biggest Selection” ultimately relies on their ability to simply find their way around.
Layer 1: Conceptual Model
At the base of Amazon’s interface is the conceptual model of a reference catalog. As opposed to magazine style-catalogs designed for browsing and exploration, reference catalogs, such as office supply or auto part catalogs, are optimized for ...
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