Introduction

My career as a designer of interactive products began on the Labor Day weekend of 1990. My poor parents still aren’t sure what I do, and unfortunately, they’re not the only ones. Although my tenure as an interactive designer has been accompanied by an explosion in the complexity and quantity of interactive hardware and software products, the art, discipline, and craft of interactive design in general and Web design in particular remain a work in progress.

For better and for worse, the Web’s openness, accessibility, and technical flexibility have enabled, if not encouraged, individual solutions to what are often collective problems. A behavioral convention or visual standard on one site might be completely different on another site. ...

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