October 2018
Intermediate to advanced
256 pages
6h 12m
English
Content preview from Malcolm McDonald on Value Propositions
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02
Quantifying the emotional elements of value propositions
This book is principally about the first three components of a value proposition spelled out at the beginning of the next chapter. The fourth component concerns the ‘emotional’ elements and this chapter is devoted to this. Please read this chapter – it is important! The reason it is important is that, even if value propositions are approximately the same, it is frequently the brand or the reputation of the supplier that will win the business.
Introduction
Our aim in writing this chapter is twofold: first, it should be an enjoyable and interesting read; second, you should be able to make some significant changes to the way you deal with your markets and customers – changes that will ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.