October 2018
Intermediate to advanced
256 pages
6h 12m
English
Figure 8.10 Mapping the customer
For a key, see Table 8.5.
Table 8.5 Example of mapping relationship and importance levels
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Relationship levels |
Importance levels |
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The relationship reflected here is that between the supplier as a company and the individual in the customer. Individuals within the supplier may have good or bad personal relationships with each person, but that is not what this table captures. Record the customer’s view, even if it includes legacy opinions which you may regard as no longer valid. |
The level of importance recorded here should refect the level of importance of this person in ... |
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