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Malcolm McDonald on Value Propositions
book

Malcolm McDonald on Value Propositions

by Malcolm McDonald, Grant Oliver
October 2018
Intermediate to advanced
256 pages
6h 12m
English
Kogan Page
Content preview from Malcolm McDonald on Value Propositions

Figure 13.7    The role of channel partners

Figure 13.7: The role of channel partners

SOURCE Used with kind permission of Bloomsbury Business, an imprint of Bloomsbury Publishing plc

Channel partners within the supply chain can also provide operational activities. I have seen supply chain organizations provide assembly, blending, repair centres, packaging services and local advising (in the case of professional services organizations).

This breadth, depth and quality of offering can position channel partners as customers, competitors and partners. It is not uncommon for organizations to look at the members of their supply chain and ask the question: ...

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Publisher Resources

ISBN: 9780749481759