TRUCKNOLOGY by MAN Trucks – ‘It’s not about the Truck!’ was the start of introducing a new value proposition that was based on a service strategy that helped transport operators better control their costs with the introduction of telematics.
Its target market was operators within a 30-mile radius of the 70 UK workshops, as research had highlighted that truck operators were not prepared to travel further than 30 miles to the nearest dealer.
The TGA range represented a new type of product insofar as the vehicle ...
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