October 2018
Intermediate to advanced
256 pages
6h 12m
English
Content preview from Malcolm McDonald on Value Propositions
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Be realistic about key account relationships
For the rest of this chapter, we weave in a valuable methodology presented in Malcolm’s 2017 publication with Beth Rogers, Malcolm McDonald on Key Account Management. Some sections are directly extracted and others adapted to suit this context. For more depth on this topic, you can purchase the full book here: https://bit.ly/2sS2WmC
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.