Table 8.1 Worksheet: STEEP analysis of customer’s environment
STEEP factor
Challenges for customer
Importance S/M/L
In what ways can we help?
Social
Technological
Economic
Ecological
Political/legal
Figure 8.5 shows the micro environmental influences affecting key accounts. These will now be expanded on.
The main point of step 3 is known as Porter’s industry five forces analysis. It is taken from Porter’s book Competitive Strategy1 and has been of enormous value to generations of managers since its appearance in 1980.
Put simply, ...
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