August 2012
Beginner
496 pages
15h 11m
English
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Contents
CHAPTER 1Management and the Arts
The business of arts and entertainment
Selecting a project organization
CHAPTER 2Arts Organizations and Arts Management
The growth of the arts manager role and the NEA
Discussion article — managing the arts today
CHAPTER 3Management History and Trends
Management as an art and a social science
Evolution of management thought
Management trends to the present
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