Book description
A Problem-based Approach that Uses Modern Theories and Real-world Examples
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.
Table of contents
- Practice, Engage, and Assess
- Managerial Economics and Strategy
- The Pearson Series in Economics
- Managerial Economics and Strategy
- Brief Contents
- Contents
- Preface
- 1 Introduction
- 2 Supply and Demand
-
3 Empirical Methods for Demand Analysis
- Learning Objectives
- 3.1 Elasticity
- 3.2 Regression Analysis
- 3.3 Properties and Statistical Significance of Estimated Coefficients
- 3.4 Regression Specification
- 3.5 Forecasting
- Summary
- Questions
- 4 Consumer Choice
- 5 Production
- 6 Costs
-
7 Firm Organization and Market Structure
- Learning Objectives
- 7.1 Ownership and Governance of Firms
- 7.2 Profit Maximization
- 7.3 Owners’ Versus Managers’ Objectives
- 7.4 The Make or Buy Decision
- 7.5 Market Structure
- Summary
- Questions
- Appendix 7A Interest Rates, Present Value, and Future Value
-
8 Competitive Firms and Markets
- Learning Objectives
- 8.1 Perfect Competition
- 8.2 Competition in the Short Run
- 8.3 Competition in the Long Run
- 8.4 Competition Maximizes Economic Well-Being
- Summary
- Questions
- 9 Monopoly
- 10 Pricing with Market Power
- 11 Oligopoly and Monopolistic Competition
- 12 Game Theory and Business Strategy
- 13 Strategies over Time
- 14 Managerial Decision Making Under Uncertainty
- 15 Asymmetric Information
- 16 Government and Business
-
17 Global Business
- Learning Objectives
- 17.1 Reasons for International Trade
- 17.2 Exchange Rates
- 17.3 International Trade Policies
- 17.4 Multinational Enterprises
- 17.5 Outsourcing
- Summary
- Questions
- Answers to Selected Questions
- Definitions
- References
- Sources for Managerial Problems, Mini-Cases, and Managerial Implications
- Index
- Credits
- Featured Mini-Cases in This Book
- Featured Managerial Implications in This Book
Product information
- Title: Managerial Economics and Strategy, 2/e
- Author(s):
- Release date: February 2016
- Publisher(s): Pearson
- ISBN: 9780134472553
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